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BtoB Releases Search Study

  • BtoB, Wednesday, February 15, 2012 1:19 PM

About 95% of marketers have optimized Web sites and landing pages to serve up results near the top of the search page, but the use of paid-search ads is much less pervasive, according to a new study released by B2B. In fact, only 35% of respondents have had nothing to do with paid-search ads. Christopher Hosford takes us through the numbers released in the study and covers topics such as marketers' focus on lead generation and branding as one of the main goals of search marketing. 

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