Macy's Cause Campaigns Raise $16.7 Million

  • February 21, 2012


Macy’s says shoppers went in big for its two cause-related holiday campaigns last year, leading it to donate $16.7 million to charities. The programs, Thanks For Sharing and Believe, generated a $1.7 million award to the Make-A-Wish Foundation, as well as gifts to the American Heart Association’s Go Red For Women movement, The Breast Cancer Research Foundation, and Futures Without Violence, as well a number of regional groups. In 2011, the campaigns sparked a $15 million contribution in 2011; since the programs began in 2003, Macy’s has made more than $95 million in donations.

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