Creative Recycling, a Tampa, Fla.-based company, has joined NASCAR as an official partner. The sponsorship is part of NASCAR Green, a program the organization launched in in 2008 to make the sport a green technology lab.
Today, the NASCAR Green program includes what the association says is the largest recycling program in sports; the largest renewable energy project at a sports facility by more than two times (Pocono Raceway); a tree planting program; and teams that recycle 96% of their race cars. Last year Sunoco Green E15 ethanol was validated as a safe, high-performance fuel.
Creative Recycling Systems, Inc. is an electronics recycling company. NASCAR says the company is a good fit because NASCAR fans are more likely than non-fans to recycle and describe their households as green. They are also more likely to own electronics and be involved in purchasing decisions at work, per the association, which quotes Ipsos and Experian-Simmons data that something like two-thirds of NASCAR fans describe their household as very or somewhat green.
NASCAR says the data also shows that 91% of NASCAR fans say they recycle items at least some of the time, compared to 87% for non-fans. “Additionally, NASCAR fans are more likely than non-fans to say they plan to buy various mobile devices in the coming year (such as an iPhone, BlackBerry, Android-powered phone or other mobile device), suggesting they will have millions of “old” electronic devices that can be recycled,” says a NASCAR release.