• Chain Store Age, Thursday, February 23, 2012 11 AM

Walmart takes the top spot on a ranking of the most valuable U.S. retail brands from branding consultancy firm Interbrand. The discounter’s brand value is put at $139 billion. By comparison, the second-highest ranked U.S. brand, Target Corp., has a value of $23 billion.

The annual Most Valuable Retail Brands report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from the U.K., France, Germany, Spain, and the Asia Pacific. The U.S. brands are valued for the fourth time in collaboration with Interbrand Design Forum, Dayton, Ohio.

With the exception of a couple of shifts in positioning, the top 10 U.S. brands remain almost unchanged from last year. The one exception: eBay made the top 10 for the first time, replacing Dell, which is no longer eligible for contention with its shift from branded stores to its enterprise business. The fastest-growing brand in the top 10 is Amazon.com, whose value increased by 32% over last year.

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