• Yahoo, Thursday, February 23, 2012 11 AM

A campaign for Levis Curve ID Jeans says "hotness comes in all shapes and sizes." But the models under that headline are pretty much one shape and size: slender, and nowhere near size 14. Copyranter, an advertising watchdog blog that posted the magazine ad Wednesday, called it an insult to women size six and over.

In a call to Levis, a spokesperson told Shine that particular ad is actually from last year. Its latest campaign takes into account the heaping dose of criticism from bloggers since the first ads launched in 2010. ("If you put the words 'Bold Curve' next to a woman, I expect her to have, um, bold curves and preferably legs that don't look like toothpicks," activist Shelby Knox wrote of one of the first Curve ID ads.)

Read the whole story at Yahoo »