Commentary

tablets need different content for different times of day

Consumers use their mobile devices in different ways at different times of day, according to panelists on the t-commerce panel at Tablet Revolution. Thus tablet use peaks in the 4-8 pm, according to Alex Schmelkin, President and Co-Founder, Alexander Interactive, who adds that the industry is trending towards delivering different kinds of content according to what time of day the user is accessing a Web site or mobile app.

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