• Forbes, Thursday, February 23, 2012 3:52 PM

Gannett is rolling out a metered paywall similar to that of the New York Times for all its publications except USA Today (half of whose circulation comes from papers distributed free at such locations as hotels and airports).

By the end of the year, Gannett's 80 community newspapers will allow non-subscribers complimentary access to between five and 15 articles (depending on the pub), after which those users will have to pay up. The company projects this move should boost earnings by $100 million per year.

Still, "there are a few wildcards here" in assessing how effective this strategy will be -- including "Gannett’s capacity to develop and scale mobile and tablet applications for all of its properties," writes Paid Content's Jeff Roberts.

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