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Unilever Gets Aboard Nielsen Online Rating Train

While a UK roll-out is expected later this year, Nielsen will be providing Unilever with reach, frequency and gross rating point measures for campaigns featuring any of the 40 brands it has on the market in the United States. Unilever’s deal with Nielsen is the first big client win for the new measurement system which aims to provide a means of gauging audience size and reach that is comparable to TV ratings.

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