• Search Engine Land, Monday, February 27, 2012 4:04 PM

Have you been trying to access Wall Street Journal articles for free on the Web by searching for them through Google? That tactic only works sometimes, explains Danny Sullivan. Though the WSJ, unlike the New York Times, is part of Google’s First Click Free program, which "requires that anyone coming to those articles from a Google search be allowed to read the entire article, without having to register or pay," the WSJ was actually able to keep some of that content away from non-subscribers

Sullivan explains this "selective withholding" technique and other ways the WSJ maximizes its online content.

In other trend news from the Wall Street Journal, it's among those publications moving toward "longer form, documentary-style reporting" on Web videos, such as a recent 23-minute feature on the European financial crisis that also appeared on Hulu, writes   Beet.tv's Andy Plesser.

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