Tribune Co. Up In Feb

  • March 17, 2003
Tribune Company publishing revenues in February were $302 million, 3% higher than last year's $294 million. Advertising revenues increased 3% to $229 million, compared with $223 million in February 2002. Total advertising inches were up 1%, while preprint pieces grew 7%. The following results include Chicago magazine, which was acquired in August 2002. Retail advertising increased 3% due to gains in most categories, including department stores and food, which were partially offset by a decrease in electronics. Preprint revenues, which are principally included in retail, were up 12%. Full run retail linage was down 5%. National advertising rose 9% due to strength in the auto manufacturers, entertainment, high-tech and travel/resorts categories, which were partially offset by a decrease in financial; full run national volume was up 6%. Broadcasting and Entertainment group revenues increased 15% to $98 million, compared with $86 million in February 2002. Television revenues increased 16% driven by strength in the auto, movie, retail and telecom categories. Tribune Interactive revenues grew 18% to $6.9 million in February, up from $5.8 million last year due to strength in classifieds and banner and sponsorship advertising.

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