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Mercedes-Benz Goes After IPhone Users

Mercedes-Benz is hoping it s new A-Class hatchback appeals to iPhone fans. The Daimler AG brand is installing technology that pulls iPhone content into the car's display. The model, which debuted Sunday at the Geneva International Motor Show, will serve as the brand's new entry-level model in its bid to win over younger drivers.

The automaker said the A-Class and four other small cars will help boost the brand's sales by 27% to 1.6 million vehicles by 2015, per Thomas Weber, Mercedes' development chief.

 

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