Around the Net
Google, TalkTalk In Major UK Deal
- Brand Republic, Wednesday, March 7, 2012 3 AM
Google will handle the ISP’s online campaign management sold as inventory, across most of the Internet and software company’s suite of publishing monetisation products, including DoubleClick Ad Exchange, DoubleClick for Publishers, AdMeld and Double Click Rich Media’s ad formats. Google will also handle yield management and premium remnant inventory. It is the largest UK publishing deal since Google acquired Admeld for a reported $400 million.
