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How The New iPad Will Create TV-Like (But Even Better) Ads

  • Forbes, Thursday, March 8, 2012 6:34 PM

Faster and with an improved screen, the new iPad, hitting the market March 16, will help marketers finally realize the potential of tablet advertising: "to run the kind of rich magazine or even TV-style ads that still command most of the advertising dollars spent," writes Robert Hof. ”For the first time, traditional magazine ads and TV ads suddenly become compelling on a computing device."

"The tablet is the TV of this generation,”  Jason Baptiste, CEO of Onswipe, tells Hoff. “It’s the beauty of print married to the scale of the Web."

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