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Social Media Buzz Drives TV; 4seven Set To Launch

Coinciding with the announcement of 4seven, Channel 4’s recap of its most buzz-worthy shows of the past week comes a report from Diffusion that says nearly 20% of British TV viewers use social media to discover new programs. Chatter around programs like “Big Fat Gypsy Weddings” and “Homeland” will give the shows another spin on 4seven. The report adds that 17% would likely chat up shows online if their friends were already engaged in the discussion, ahead of taking part in online competitions and seeing promotional social media messages.


Read the whole story at Digital Spy »

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