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New Owners Pull Out A Plum -- TV, That Is

New owners have rescued Plum TV -- the small cable network targeted to the utra-rich -- from bankruptcy.

Joseph Varet and Morgan Hertzan, who co-founded lifestyle entertainment content producer LXTV, bought Plum for $1.7 million. They plan to broaden the channel's audience "to include the wealthy along with the super rich," using content in upscale magazines like Architectural Digest as a model, writes Joe Flint.

Read the whole story at L.A. Times »

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