Buick Verano Takes On 'Celebrity Apprentice'

March 9, 2012

Leo Burnett Executive Creative Director Steve Chavez will be on "Celebrity Apprentice," along with Craig Bierley, head sales and marketing for General Motors' Buiick and GMC divisions.

On the Sunday evening program, the two will introduce a challenge asking teams to create a consumer launch event around the new luxury sedan, Buick Verano.