King To Direct MEC Digital Analytics

  • March 12, 2012

WPP media shop MEC has hired Sharona Sankar-King as partner and director of digital analytics. Based in New York, Sankar-King will oversee the shop’s North American analytics and insight team in North America, reporting to Theresa LaMontagne, managing director of analytics and insight. A 17-year industry veteran, Sankar-King joins MEC from Rapp, where she was vice president of Strategy and analysis, overseeing strategic planning and other functions for a number of top tier clients. Earlier, she held posts at Experian, FCB and Digitas.

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