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Moving iPad Mags Toward The iTunes Model

  • Forbes, Tuesday, March 13, 2012 4:25 PM

Should magazine publishers unbundle content for their tablet editions, selling users "digital magazine stories, complete with gorgeous photos and glossy-style advertising, a la carte," exactly like the song versus album model on iTunes? That's what Anthony Wing Kosner suggests in this post to counter the increasingly large sizes of  digital magazines, which "have become a pain point for users."

Interesting post, marred by a jarring note of self-promotion on this Forbes.com site. Kosner writes, "For magazine publishers, this means learning the lessons that successful online publications, Forbes.com being a leader among them, have baked into their business models." Ugh.

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