CNBC Names Krim Digital GM

Former Yahoo and Bloomberg executive Kevin Krim has joined in the newly created position of digital general manager. In that role, he will be tasked with developing and executing “a cohesive digital strategy that will take CNBC to the next level,” according to an announcement today by the Mark Hoffman, president of the financial network.

Until last September, Krim was global head of Bloomberg Digital, overseeing and, as well as integration of the company TV, radio and news content into new digital products and services. Before joining Bloomberg in 2009, Krim was vice president of product and strategy for Yahoo HotJobs and Yahoo Small Business.

Starting today, Hoffman said, under the direction of Meredith Stark, and its digital products group (CNBC PRO, Mobile and iTV teams) will report directly to Krim. Lou Tosto, SVP, CNBC digital sales, will be a dotted-line report to Krim  and work closely with him on digital revenue strategy. CNBC will finalize how key digital functions will align with the new management structure in the coming weeks.

Scott Drake will continue to lead CNBC’s technology organization and report to Hoffman. The CNBC President said in the announcement that has experienced strong traffic growth, but according to comScore, the site drew about 6 million unique visitors in February, down from 6.8 million in the year-earlier period.

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