Around the Net
When Marketers Pause Paid-Search Ads
- Google Think, Wednesday, March 14, 2012 1:04 PM
Google researchers conducted more than 400 studies to examine the effect on businesses after pausing search ad campaigns. The engine claims to have found that more than 89% of traffic generated by search ads is not replaced by organic search results when ads are paused and results are similar across verticals. The findings augment stats released in a white paper last year. It makes sense that incremental clicks declined by 80% when spending decreased.
