Around the Net
Broadcasters Angry About FCC Ad Rate Proposal
- Wall Street Journal, Thursday, March 15, 2012 4:20 PM
"Broadcasters are fuming" at an FCC proposal that stations put all public disclosures -- including political ad rates -- "online instead of kept at station offices in paper form," writes Amy Schatz.
Lobbyists for Fox NBC and Disney complained that with such disclosure, "'competitors in the market and commercial advertisers may anonymously glean highly sensitive pricing data' that could lead to 'distortion in the market for commercial advertising,'" writes Schatz. Currently the FCC won't reveal "when the agency might cement the new rule."
