ESPN Deportes, Top Hispanic Publisher Reach Deal

ESPN’s Hispanic-targeted network and leading Spanish-language newspaper publisher impreMedia have signed a deal involving content sharing and cross-promotional initiatives.

ESPN Deportes will offer clips from “Juego Cruzado,” which is based on ESPN’s “Around the Horn,” and feeds of live soccer to impreMedia.com, a hub for papers such as Los Angeles’ La Opinión and New York’s El Diario La Prensa. The content will also be available on other impreMedia online offerings, while the ESPN network will offer a weekend sports preview show on Fridays.

ImpreMedia content will be available on many ESPN Deportes shows, while its journalists will appear on “NacionESPN” and videos on the ESPN Deporters site.

On the business side, the network and publisher will co-produce promotions spread across all of their combined multimedia properties.

The deal comes as Univision is set to launch a Spanish-language cable sports network and Telemundo under Comcast is showing signs of moving deeper into sports programming.

Earlier this month, U.S. Hispanic Media, a subsidiary of an Argentine entity, took over impreMedia, which says it reaches a quarter of all U.S. Hispanics.

 

 

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