Around the Net
Q&A: L'Oreal's SVP/Digital Business On Social Media
- Marketing Week , Monday, March 19, 2012 3 AM
Georges-Edouard Dias talks about the need for marketers to think about what their customers need. “Things don’t stop when customers purchase a product, which is the way we behaved before. Now, purchasing is the point when you can start to have a conversation with them,” he tells Lucy Handley. “We believe in social media because the most important phase for digital marketing comes after someone has purchased and experienced your product.”
