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Newspapers' Online Audiences Increasingly Global

The battle to have the world’s largest online audience is demonstrated by a new reality: national news publications are going global. Just a quarter of the Daily Mail’s online readers are in Britain, for example. That newspaper, by the way, is said to have overtaken the New York Times in audience size, per comScore. The Guardian’s audience is one-third British and one-third American. Perhaps most interesting, the Huffington Post is beating newspapers with histories going back to the 19th century.

Read the whole story at The Economist »

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