In more news from Hearst today, the company is expanding its range of "e-singles" -- magazine-branded, single-format digital content -- with the likes of three Seventeen collections of 10 to 12 first-person articles published under the titles "Terrifying True Teen Stories,” “Shocking True Teen Stories” and “Inspiring True Teen Stories.”
Cosmopolitan, meanwhile, is repurporsing its content for e-singles like “Cosmo’s Naughtiest Questions in 20 Words or Less,” set to be released this spring.
E-singles are being used to upsell other print and digital products, Hearst Books publisher Jacqueline Deval tells Paid Content.