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Hearst Expands List Of Mag-Branded 'E-Singles'

In more news from Hearst today, the company is expanding its range of "e-singles" -- magazine-branded, single-format digital content -- with the likes of three Seventeen collections of 10 to 12 first-person articles published under the titles "Terrifying True Teen Stories,” “Shocking True Teen Stories” and “Inspiring True Teen Stories.”

Cosmopolitan, meanwhile, is repurporsing its content for e-singles like “Cosmo’s Naughtiest Questions in 20 Words or Less,” set to be released this  spring.

E-singles are being used to upsell other print and digital products, Hearst Books publisher Jacqueline Deval tells Paid Content.

Read the whole story at Paid Content »

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