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Walmart Giving Angry Birds A Boost

Game-maker Rovio probably doesn’t need much help marketing its next big title, Angry Birds Space -- but it’s still getting some. Marking Walmart’s first in-store promotion for a mobile app, the mega retailer plans to hide game clues in select limited-edition Angry Birds Space merchandise -- including apparel, mobile phones, plush toys, and snacks -- in more than 3,000 stores nationwide. Walmart is also hosting an Angry Birds Facebook page, will is set to become active on March 22.

Fans who “like” the page will get access to one of four “Golden Eggsteroid” clues, which can unlock secret levels in the game. “While that isn’t a big deal by itself, the collaboration shows that Rovio is now so big it can cut deals with the world’s largest retailer,” VentureBeat writes. Indeed, “Angry Birds has become a worldwide cultural phenomenon and has been downloaded more than 700 million times.”

Along with its brick-and-mortar presence, Walmart’s Facebook page has about 13 million fans, so it’s ability to help the Angry Birds franchise is more than marginal. Not content with one major marketing partner, however, Rovio has also cut a deal with T-Mobile, which is assigning store reps to demonstrate the game and help fans get bonus content.

 


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