Yoga Journal is opening an e-commerce store selling 24 brands of such products as clothing, jewelry and DVDs. The company's first phase of this operation, which previously sold only DVDs, garnered significant increases -- 305% in sales year over year in this February from the same period last year.
"Yoga Journal's parent company Active Interest Media says it will be rolling out more magazine-branded e-commerce stores throughout 2012," from a roster of pubs that include Backpacker and Black Belt, writes Bill Mickey.