Wow -- talk about confusing the issue. Econsultancy published data from an online social survey of business community members. The data comes from G+. No -- not Google Plus, or Google+, but G+ or gplus.com. Get past that and marketers will find that data reveals that 47% of companies said they will likely increase their inbound marketing budget in 2012. Marketers said inbound tactics, which attract customers by offering useful, relevant information, have been successful.