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Bid Management Mistakes

  • ClickZ, Friday, March 23, 2012 12:04 PM

While bid management might be the most routine part of the job when managing a paid-search campaign, Andrew Goodman believes marketers must closely follow rules for this tactic. He provides four known ways and examples of how marketers tackle the issues today. And while these rules are routine, he gives us ways to customize the strategies and lists three pitfalls that marketers can encounter, and how they might want to resolve them.

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