Yamaha Motorsports is breaking a new ad campaign that touts the motorsports giant’s leadership in innovation and racing and covers motorcycles and ATV's. It uses the new tagline the agency penned last year, "Yamaha, The 1st Name in Motorsports," and features the company's leading racers and products. In the ad are the R1 sportbike, YFZ450R race ATV, Grizzly 700 utility ATV and YZ450F MX bike.
The effort is by Marshall Advertising & Design, the company's agency of the last 14 years for sportbikes, dirtbikes, motocross, cruisers, sport ATVs, utility ATVs, snowmobiles, generators and other products.
The latest campaign is intended as a celebration of Yamaha’s technological work and racing championships together across several categories.