Regional wireless company Cricket Communications has partnered with Professional Bull Riders Inc. to offer special Fan Zones during PBR events in five cities on the PBR Built Ford Tough Series.
The fan zones will include meet-and-greet opportunities with bull riders on the circuit as well as giveaways, prizes and other information.
"Over the past number of months the PBR has watched Cricket Communications expand their marketing initiatives and reach," said PBR CEO Jim Haworth in a statement. "Cricket examined the marketplace and found the PBR and our Built Ford Tough Series in key cities to be a solid marketing and media platform to reach current and potential customers. We look forward to partnering with Cricket and bringing the best the PBR has to offer to their subscribers and our fan base."