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Should Rush Rush To Sirius?
- Radio & Television Business Report, Monday, March 26, 2012 3 PM
After facing advertisers' mass exodus from his radio show, should Rush Limbaugh move to Sirius XM or online? Carl Marcucci weighs this question, including comments from various analysts -- and the observation that the anti-Rush movement could hurt talk radio as a whole.
Ultimately, writes, Marcucci, Limgaugh is "terrestrial radio’s biggest anchor store," so his defection "would hurt the medium tremendously and do some immediate and probably permanent damage to the bottom line of his 600 affiliates."
Read the whole story at Radio & Television Business Report »
