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Benefits, Concerns About iPad Traffic Daypart Models

Mark Ballard serves up some tips on dayparting by device for new iPad users. He gives us a refresher on hourly click trends by device and describes how traffic breaks down throughout the day. Along with a description on traffic breakdowns, Ballard looks at how the revenue generated for each click varies during the day. He also lists some concerns based on dayparting and traffic. Don't forget to segment by type of account, he writes. Research suggests that desktops and tablets are not interchangeable.

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