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Miller Brings Back Miller Time

Miller Lite is bringing back the "It's Miller Time" slogan. Miller Lite is still the fourth most popular beer in the country, but its numbers have dropped, "man up" ads notwithstanding. 

"Miller Lite really is about real beer and real friends, and we believe that Miller Time captures that whole idea of real friends coming together over real beer," a MillerCoors Exec said about why it's changing course with its ads.

The Miller Time slogan was originally used for Miller High Life ads in the '70s and '80s, often alongside the "If you've got the time, we've got the beer" jingle.

Read the whole story at The Consumerist »

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