Around the Net
Lots Of Online Ads Vanish
- Forbes, Tuesday, March 27, 2012 10:30 AM
A new study from comScore has quantified something marketers already suspected: Many ads they’re buying online aren’t being seen, aren’t going to the most likely prospects, or appear near sketchy content.
In its vCE Charter Study involving 12 big marketers including Allstate, Ford, and Kraft, comScore essentially makes the case that marketers aiming to target audiences more precisely online must first make sure their ads actually get seen, and by the right people in the right place.
