Land Rover North America has launched a campaign on Tumblr called “Five By Five,” featuring content from five socially-connected photographers, according to a company release. One of the photographers, Atlanta-based Zack Arias shot an off-road course near the Biltmore Estate in Asheville, North Carolina.
The five photgraphers,
from different cities, used Land Rover vehilces -- the LR4, Range Rover Evoque, Range Rover Sport, Range Rover Autobiography, and the Land Rover Heritage -- in she effort, which is housed
Said Ken Bracht, Marketing Communications Manager, Land Rover North America in a statement, “We chose to maximize Tumblr as our new social media channel because it fosters engagement, and with this project, allows enthusiasts to share and follow the journeys of each photographer as they experience our vehicles through the eyes of a lens."
The photographers are each creating 50 original pieces of photo content. The other shutterbugs are Adam Goldberg, actor, musician and artist who shot in L.A.; British-born and New York-based fashion photographer, Frances Tulk-Hart, who took New York skyline shots; celebrity and editorial photographer Chris McPherson who took shots in Phoenix, AZ; and travel and adventure photographer Jayms Ramirez took the vehicle on a coastal drive from North Beach to Santa Cruz in San Francisco, CA.