The tea brand zoomed past such brands as Apple, Rolex and Jaguar to get to the top of iProspect’s Engagement Index, specifically on Facebook. Managementtoday.co.uk reports that nearly 2 in 10 PG Tips fans were active on the brand’s page during February, although it could be attributed to a Valentine’s Day campaign. But its long-term attitude is what Angus Wood, iProspect’s director, attributes to its winning ways.