• April 2, 2012

Cumberland Packing Corp. based in Brooklyn, NY, has named independent marketing and advertising company Ammirati as its new AOR. Cumberland says the agency will be responsible for overall strategy and development of creative for television, print, online, out-of-home and in-store for brands like Sweet ‘N Low and In The Raw. Ammirati replaces Mother New York, which had been working with Cumberland Packing Corp. since January 2010.  Ammirati’s first campaign for Cumberland Packing Corp. is slated to break in June. The agency's client base ranges from major consumer goods companies to start-ups and includes clients such as Powerade, VitaminWater, Energy Kitchen, Pirate’s Booty, Zynga, Nice-Pak, CitiHabitats and Flywheel.