Google brings its brand of tear-jerking creativity to the U.K. with "Plus Tom," the first TV spot for Google+ across the pond. Created out of Adam & Eve London and directed by Simon Ellis, it follows a similar aesthetic as stateside work for the company out of BBH New York. Benedict Cumberbatch narrates Shakespeare's The Seven Ages of Man, while the video chronicles the life of a man named Tom, from birth to meeting his own grandchildren.