Around the Net
Second-Screen Use Booming
- Lost Remote, Thursday, April 5, 2012 3:45 PM
A just-released Q4 Nielsen study finds that many mobile device owners are using that smaller screen while tuned in to the big one: 45% of U.S. tablet users (and 41% of smartphone users) are on their respective devices while also watching TV -- mostly to catch up on email.
In other encouraging stats, 30% of smartphone owners actually looked up info for a product advertised on TV. Fifty percent were visiting a social network.
Cory Bergman provides more charts and analysis in this post.
