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UKOM Taps ComScore As Official Partner
- BizCommunity, Wednesday, April 11, 2012 3 AM
A leading voice in online audience measurement in the UK, UKOM has signed a deal with comScore to be its partner in the UK market as of 2013. The selection of comScore followed an open tender and rigorous six-month selection process by UKOM, which is jointly owned by the AOP and IAB, and governed by a cross-industry board with representatives of the IAB, AOP, ISBA and IPA. UKOM collectively represents the media measurement interests of the UK's leading digital publishers, advertisers and agencies. comScore will become the exclusive supplier of data for UKOM in January 2013 and the contract will continue for three years.
