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Retail Promos: 75% Of Internet Users Prefer Email Over Text

A report from Ipsos finds that Internet users in the UK and the U.S. were more inclined to prefer email, at 87% and 86%, respectively. Internet users in the BRIC markets, however, were less partial to email-based marketing messages, with 76% of Brazilians preferring email, 68% of Russians, 66% in India and 57% in China. While respondents in Russia, India and China also preferred email over text, a greater proportion (32%, 34% and 43%, respectively) preferred receiving promotions via a text message.

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