The move is a step toward the Swedish company’s embracing the web. With the Spotify Play web widget, playlists and song titles are embedded on pages by web authors and users can play corresponding tracks by clicking it. It means new streams for Spotify to serve and pay royalties for but it also means more ears will be exposed to the service’s advertising and a new pool of free listeners to convert to premium. Already, Huffington Post, MSN UK and Vogue. com are using the widget.