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Ex-Freemantle CEO To Oversee Yummi Media Expansion

Simon Spalding will lead the international expansion at Yummi Media Group, wherein a new game format proposition will be rolled out. It makes real contributors of audiences to on-screen action by interacting with a mobile app while the show is being broadcast. This is made possible by Yummi’s in-house technology platform which integrates mobile, social gaming and live broadcast events. During his tenure at Fremantle Spalding worked on a range of TV franchises including Idol, The Price is Right and Baywatch.

Read the whole story at The Drum »

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