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Budweiser: The Coke Of Beers?

  • Ad Age, Friday, April 13, 2012 9:41 AM

AB InBev is off to Ukraine, where it begins stocking the shelves with Bud in its push to make the classic American brew a global powerhouse along the lines of Coke. The eastern European nation is one of eight focus markets for Bud, now on sale in 86 countries. Its march across the world is noteworthy because beer is one of the few categories in which big international brands have had a hard time taking hold. For example, the largest beer brand by market share is Snow, at 5%, and sold only in China.

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