Around the Net
New Mexico Launches Ad Push
- CBS, Wednesday, April 18, 2012 10:15 AM
New Mexico this year is celebrating 100 years of statehood. It seems, however, that lots of people who haven't seen a map think the "Land of Enchantment" is part of Mexico. It also competes with Arizona and Nevada. So Tourism Secretary Monique Jacobson is booting up a $2 million branding campaign about New Mexico's culture and outdoor adventures. It also gives the state a new logo, "New Mexico True."
The effort has been Jacobson's focus since taking over the department last year. Jacobson is the daughter of a Taos Ski Valley hotel owner. She returned to New Mexico a year ago after spending several years in marketing with Quaker Oats in Chicago.
