Around the Net
NBC Owned Stations To Sell Ads For Comcast Sports Group
- Broadcasting & Cable, Wednesday, April 18, 2012 2:53 PM
Rolling out an ad sales partnership with Comcast Sports Group, NBC Owned Television Stations will sell national ads for four Comcast Sports Networks -- beginning with New England this month, and then moving on to Mid-Atlantic, Northwest and Philadelphia.
The deal had a (successful) beta test of sorts with last summer's partnership between NBC Owned Stations and New England Cable News, which is also part of Comcast Sports Group, writes Lindsay Rubino.
