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How 'Dive' Magazine Took The Plunge

Sales at the UK’s leading scuba magazine were in decline on all fronts -- subscriptions, newsstand and advertising. “With the advent of mobile & tablet devices we quickly developed a strategy for launching our own App and during that process realised we had reached a crossroads,” writes Simon Simmons, operations director, who spells out the strategy behind the move from UK-centric print to an international free digital-only magazine.

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