Around the Net
The Cross-Channel Attribution Syndrome
- Ecommerce Podcast, Friday, April 20, 2012 8:19 AM
SLI Systems CEO Shaun Ryan talks with The Rimm-Kaufman Group CEO George Michie about the challenges of attribution for multichannel companies and how they can handle complicated online and offline interactions. The two also talk about the value of knowing higher-margin products and the payoff from being more aggressive with paid-search ads.
