LookSmart has made enhancements to its flagship paid search listings product. LookListings will make it easier for businesses of all sizes to purchase highly targeted search traffic from LookSmart's
network of distribution partners, by offering both bid-for-placement and paid inclusion in one product. Advertisers may now pinpoint customers with specific keywords or reach a broader audience using
relevancy-based inclusion targeting - or do both - in the same campaign. To facilitate the enhancements, LookSmart is combining its Sponsored Listings product with LookListings: "We have been working
on this approach to simplifying search marketing for nearly two years," said Kevin Berk, vice president of product development. "Keyword bidding and relevancy-based inclusion matching now become two
targeting options for one listings product rather than two separate products." Enhanced LookListings will be distributed across a network of partners that includes CNET, Road Runner, Info Space, Cox
Internet, Mamma.com, Alltel and LookSmart.com.
